april 2023

20apr12:00 pm1:00 pmWomen Lead: Evolving Leadership for Digital TeamsBUSINESS ESSENTIALS12:00 pm - 1:00 pm ET Online Event Organized By: Forté Events

Event Details

Exclusively for Professional Access Pass members

With more employees working remotely or on hybrid schedules than ever before, the look and feel of most workplaces have shifted dramatically in recent years. This can also raise a complicated question for leadership: how do you effectively lead and manage a team working in different locations and potentially even across time zones?

During this webinar, Elena Nescio, a clinical assistant professor in marketing at University of Rochester’s Simon Business School, will offer strategies and research-based best practices for being a strong leader regardless of your environment—hybrid or fully virtual. The last 20 minutes of the session will be a moderator-fielded Q&A.

The session will cover:

  • Tips/tricks for building/maintaining strong teams and a strong culture of engagement and productivity
  • Creating presence in a low feedback environment, including finding clues and signals to replace in-person nonverbal communication
  • Embracing and building empathy in digital workspaces, as screens sometimes interfere with the grace we’d extend to one another in person
  • Thinking “beyond the Zoom:” being mindful of your overall digital presence and personality across channels such as Slack, Teams, email, social media, and more
  • Unique considerations for women leaders in this new landscape

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The webinar is presented by University of Rochester – Simon Business School:

Welcome and introductions by Rebekah Lewin, Senior Assistant Dean of Admissions and Programs

Elena Nescio
Clinical Assistant Professor in Marketing

Elena Nescio is a clinical assistant professor in marketing at Simon Business School and a freelance engagement and marketing consultant. At Simon, she teaches Digital Marketing Strategy, Managerial Communications, and Marketing Management. She also teaches Principles of Marketing and a capstone Marketing Projects course to undergrads. Her research interests include digital strategy, consumer behavior, ethics in marketing, media and advertising, and communications.

In her consulting practice, Elena develops and implements dynamic marketing programs, contributes to strategy work, and leads teams. Current and past clients include Amazon, AWS, Salesforce, Zendesk, Slack, Crowdstrike, ServiceNow, Checkr, and Databricks. She also has previous work experience at MTV Networks, Spark Foundry, Electronic Arts (EA), and USA TODAY NETWORK, among other companies. Elena also serves on the advisory board of Iryss, a healthcare fintech start-up. A majority of Elena’s experience has included leading and collaborating with distributed, dispersed teams and clients.

She holds a BS in journalism and a BA in English from Kent State University, an MA in communication studies with a focus on organizational leadership from the University of Alabama, and an MBA from the University of California, Berkeley Haas School of Business.

Elena is an active volunteer in her local community. She serves as a member of the United Way of Greater Rochester’s Women United and Círculo Latino Leadership Society, as a board member of the Rochester Hispanic Business Association, and as a member of the Innovation Celebration Gala planning committee for the Rochester Museum & Science Center.

When she’s not teaching at Simon or at work, you can find her cheering on her children at their sporting events, listening to an audiobook, volunteering in the community, or collecting stamps in her passport. She is passionate about continuous improvement and is actively applying to DBA programs.

Forté webinars are produced for the benefit of our members. Information provided on this webinar should not be reproduced, distributed or published without the written consent of Forté and permission from individual speakers. If you wish to use our content, please contact Forté for permission.


(Thursday) 12:00 pm - 1:00 pm ET



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