You are warmly invited to attend our upcoming Masterclass in São Paulo by Professor Felipe Monteiro about “Global Strategy in 2022: Challenges and Opportunities”. Then, you will have the opportunity to interact with alumni from the Master in Management, MBA and Global Executive MBA programmes during a networking reception. Please register to confirm your participation.

AGENDA

• 9:30 am Registrations
• 10:00 am Introduction – Amandine Cornut, Assistant Director, Marketing and Recruitment
• 10:15 am Masterclass with Professor Felipe Monteiro
• 11:15 am Networking reception with Alumni
• 12:30 pm Closing

Synopsis

The term “global strategy” refers to a multinational company (MNC) appropriately managing its geographic scope and cross-country linkages so as to leverage existing competitive advantages and/or create new advantages. In other words, global strategy is fundamentally about how well a company creates value across borders rather than only increasing its geographic footprint. In the past three years, several firms have been rethinking and redesigning their global strategies. Covid-19 has highlighted both interconnectedness (the virus went global in a few weeks) and deglobalization (the difficulties in international cooperation and the re-emergence of nationalisms in the provision of vaccines, medical supplies, protective masks, etc.). The pandemic and the Ukrainian war have also highlighted the interdependence of global production and supply chains, as well as the risks and fragilities that they are exposed to, forcing multinationals to revise their localization and procurement strategies to gain resilience in the current uncertain environment. In this session, Professor Monteiro will present some of the highlights of his upcoming book Global Strategic Management (https://www.bloomsbury.com/uk/global-strategic-management-9781350932968/) which will be launched globally on November 3, 2022.

Venue:

Hotel Emiliano | R. Oscar Freire, 384 – Jardim Paulista, São Paulo

Register