november 2019

21novAll Day22Columbia Business School Strategic Storytelling Program(All Day) ET New York, NY Event Organized By: Executive MBA & Professional MBA

Event Details

Storytelling has always been central to human experience it’s how we explain and make sense of the world. But today, as media-savvy audiences begin to tune out advertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Led by best-selling author Frank Rose and offered in partnership with Columbia University School of the Arts, Strategic Storytelling introduces the concept of “story thinking” and shows how it can be used to achieve maximum impact in a digital world.



november 21 (Thursday) - 22 (Friday) ET


New York, NY

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