EVENTS

In today’s digital landscape, brands must be both agile and enduring—reacting in real-time while building lasting value. Social media is now the primary gateway to brand discovery, but with one viral post capable of shaking stock prices, how do brands strike the right balance?

This webinar explores the evolving challenges of the social-first era: navigating platform uncertainties (Will TikTok be banned? Is X brand-safe? What’s next for Meta?), leveraging cultural moments, and staying ahead in an environment where speed, authenticity, and engagement define success. Join industry leaders as they dissect winning strategies and reveal how brands can be social-first, experience-driven, and culture-forward in an increasingly polarized and fast-paced digital world.

WATCH ON DEMAND

Meet the Speaker

Amy Luca
Executive Vice President, Global Head of Social at Monks
Adjunct Professor of Digital Marketing at USC Marshall School of Business

Amy Luca leads Monks’ global Social capability, designing integrated, social-first campaigns for Fortune 500 brands including Dove, Kraft-Heinz, General Motors, Google, Meta and many more. With over 20 years in marketing and advertising, Amy is a pioneer in digital transformation. She helps brands rethink their strategies by leveraging social media as a primary brand-building platform in the new era of real-time social brands. Amy is also an Adjunct Professor of Digital Marketing at the USC Marshall School of Business EMBA Programs.

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Forté’s Business Essentials virtual event series brings together industry experts and faculty from our partner schools. Immerse yourself in the latest insights, and develop the knowledge necessary to navigate the dynamic business landscape with confidence and precision.

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