Event Type 2 Business Essentials
Get a front-row seat to industry-leading innovation from Forté partner institutions. Each session is an opportunity for Forté Professional and Premium Members to learn directly from leading faculty at top business schools, with a live Q&A portion for attendees.
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Event Details
In today's digital landscape, brands must be both agile and enduring—reacting in real-time while building lasting value. Social media is now the primary gateway to brand discovery, but with one
Event Details
In today’s digital landscape, brands must be both agile and enduring—reacting in real-time while building lasting value. Social media is now the primary gateway to brand discovery, but with one viral post capable of shaking stock prices, how do brands strike the right balance?
This webinar explores the evolving challenges of the social-first era: navigating platform uncertainties (Will TikTok be banned? Is X brand-safe? What’s next for Meta?), leveraging cultural moments, and staying ahead in an environment where speed, authenticity, and engagement define success. Join industry leaders as they dissect winning strategies and reveal how brands can be social-first, experience-driven, and culture-forward in an increasingly polarized and fast-paced digital world.
Meet the Speaker
Amy Luca
Executive Vice President, Global Head of Social at Monks
Adjunct Professor of Digital Marketing at USC Marshall School of Business
Amy Luca leads Monks’ global Social capability, designing integrated, social-first campaigns for Fortune 500 brands including Dove, Kraft-Heinz, General Motors, Google, Meta and many more. With over 20 years in marketing and advertising, Amy is a pioneer in digital transformation. She helps brands rethink their strategies by leveraging social media as a primary brand-building platform in the new era of real-time social brands. Amy is also an Adjunct Professor of Digital Marketing at the USC Marshall School of Business EMBA Programs.
This event provided in partnership with
Forté’s Business Essentials virtual event series brings together industry experts and faculty from our partner schools. Immerse yourself in the latest insights, and develop the knowledge necessary to navigate the dynamic business landscape with confidence and precision.
Forté webinars are produced for the benefit of our members. Information provided on this webinar should not be reproduced, distributed or published without the written consent of Forté and permission from individual speakers. If you wish to use our content, please contact Forté for permission.
Time
(Tuesday) 12:00 pm - 12:45 pm ET
Location
Online
may
Event Details
In any negotiation, professional or personal, knowing what outcome you want is essential for negotiating effectively. But what happens when you face internal conflict about what you
Event Details
In any negotiation, professional or personal, knowing what outcome you want is essential for negotiating effectively. But what happens when you face internal conflict about what you want? How do you determine which interests are most important to you and hold onto those in the midst of a negotiation?
During this webinar, Dr. Renée Kathawalla, a visiting Assistant Professor of Management at Georgetown University’s McDonough School of Business, will delve into the tensions and unique dynamics that women often encounter when negotiating in various aspects of their personal and professional lives. She will offer insight on how to deal with internal conflict in the context of negotiations as well as how to navigate gender-related challenges pertaining to how women see themselves and how they are perceived by others in negotiations.
This session will cover:
• Highlights from the latest research on the unique challenges women face when negotiating
• A framework for understanding and dealing with internal conflict in negotiation
• Tools for uncovering and holding onto your priorities during a negotiation
Meet the Speaker
Dr. Renée Kathawalla, Ph.D.
Visiting Assistant Professor of Management
McDonough School of Business
Georgetown University
Dr. Renee Rinehart Kathawalla, Ph.D., is a visiting assistant professor of management at Georgetown University’s McDonough School of Business. She teaches classes on organizational behavior, leadership, team performance, group dynamics, and problem-solving at the undergraduate, MBA, and Executive MBA levels.
Dr. Kathawalla is an expert on the unconscious dynamics and defensive behaviors that impact learning, growth, and change in groups and organizations. Her research has examined significant organizational changes in the public education and correctional settings. Currently, she is conducting research on how intrapersonal conflict – when individuals experience conscious and/or unconscious internal conflict about an issue – affects interpersonal negotiations. She is also passionate about intervention-based action science methods that support organizational learning and change efforts, as well as the critical role that effective learning and problem-solving will play in the future of work. Her work has been published in the Academy of Management Review, the Academy of Management Proceedings, and Educational Administration Quarterly.
In addition to her teaching and research, Dr. Kathawalla creates and facilitates leadership development programs for emerging and mid-career professionals. She has also advised high-growth companies targeting the commercial and public sectors as well as startups in the organizational development and leadership space. Prior to her academic career, she worked on the teacher evaluation policy at the Tennessee Department of Education.
Dr. Kathawalla holds a Ph.D. from Harvard University, an M.P.P. from Vanderbilt University’s Peabody College of Education and Human Development, and a B.A. from the University of Notre Dame.
This event provided in partnership with
Forté’s Business Essentials virtual event series brings together industry experts and faculty from our partner schools. Immerse yourself in the latest insights, and develop the knowledge necessary to navigate the dynamic business landscape with confidence and precision.
Forté webinars are produced for the benefit of our members. Information provided on this webinar should not be reproduced, distributed or published without the written consent of Forté and permission from individual speakers. If you wish to use our content, please contact Forté for permission.
Time
(Thursday) 12:00 pm - 12:45 pm ET
Location
Online