Women Lead Webinar Series

Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Jonah Berger has the answers.  He’s a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of  Contagious: Why Things Catch On and Invisible Influence: The Hidden Factors that Shape Behavior.  Dr. Berger has spent the last decade studying how social influence works and how it drives products and ideas to catch on.  He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. 

Why do some things catch on? Why do people talk about certain products and ideas more than others?

• This talk reveals the secret science behind word-of-mouth and social transmission.
• Discover how six basic principles drive all sorts of things to become popular.

If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

The webinar is presented by:

Jonah Berger
Marketing Professor
University of Pennsylvania, Wharton School of Business

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

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